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Web Design + Brand Identity
No.2 Crew Michigan provides residential pet waste removal services for homeowners and HOAs. They needed a brand and website that felt:
Friendly but professional
Trustworthy
Memorable
Clear about what they do
In a niche that can easily feel informal or unpolished, the goal was to create something structured, recognizable, and scalable.
Pet waste removal is:
Highly local
Service-based
Trust-driven
Often viewed as “small” or informal
No.2 Crew needed to:
Stand out from casual competitors
Build immediate credibility
Appeal to both homeowners and HOAs
Present a clean, easy-to-understand offer
Clarity and professionalism were critical.
Designed a bold, friendly mascot logo (Michigan-themed)
Built a structured badge-style identity for strong recognition
Developed a defined color system (Tropical Hideaway + Firmament Blue)
Created scalable variations for web, print, and apparel use
The mascot approach created memorability.
The badge structure created legitimacy.
Built a clean, mobile-first website
Structured messaging for immediate clarity:
Who it’s for
What they do
How it works
Simplified navigation for fast action
Clear calls-to-action for quote requests
Optimized for local service positioning
The goal was conversion — not complexity.
No.2 Crew now has:
A recognizable, friendly brand
A professional online presence
Clear positioning for residential + HOA services
A scalable foundation for growth
The brand feels established — not temporary.
The website feels structured — not DIY.
“The entire process was smooth, collaborative, and efficient. Communication was clear, expectations were met…”
Ryan – No2 Crew Michigan
