Structured Investment for Predictable Lead Generation
Our Meta Ads service is built in two phases: a system build and ongoing management. Below is a transparent breakdown of how investment is structured and what it includes.
Phase 1: System Build
$1,000 One-Time Investment
Before any campaign goes live, we build the full architecture behind your lead generation system. This ensures campaigns launch with clarity, proper tracking, and structured testing — not guesswork.
- Offer refinement and positioning session
- Market and audience research
- Campaign architecture design
- Pixel and event verification
- CRM lead routing configuration and test submission
- Development of three strategic creative angles
- 14-day launch monitoring and stabilization oversight
This phase is required for all new accounts and is completed before monthly management begins.
Phase 2: Management & Optimization
$1,000 per Month
Once the system is built and launched, we shift into ongoing management. This phase maintains performance, improves efficiency, and adjusts strategy based on real campaign data.
- Weekly performance review and optimization
- Budget pacing and scaling decisions
- Creative testing and iteration
- Lead quality monitoring and client feedback loop
- Weekly performance summary email
- Monthly strategic performance review
Management is billed monthly and continues on a month-to-month basis after the initial setup phase is complete.
Ad Spend Expectations
Ad spend is separate from management fees and is paid directly to Meta (Facebook and Instagram). This budget fuels campaign reach, testing, and data collection.
For most established service businesses, we recommend a minimum of $1,000 per month in ad spend to generate meaningful data and consistent lead flow.
- Ad spend is paid directly to Meta
- Management fees are separate
- $1,000/month is the recommended starting point
- Higher budgets allow for faster testing and scaling
Underfunded campaigns rarely produce consistent results. Structured investment creates structured outcomes.
Scaling Structure
Designed to Scale With You
Your base management fee covers up to $2,500 per month in ad spend. As budgets scale beyond that threshold, management adjusts proportionally to support increased optimization, testing, and oversight.
- Base management covers up to $2,500 in monthly ad spend
- For ad spend beyond $2,500, an additional 10% of the excess is applied
- This ensures management scales responsibly as campaign complexity increases
If monthly ad spend reaches $4,000, the additional management adjustment would apply only to the $1,500 above the base threshold.
Commitment Structure
Our Meta Ads service is structured for long-term performance, not short-term experimentation. Campaigns require time to collect data, optimize, and stabilize before scaling.
- One-time system build required before management begins
- Monthly management continues on a month-to-month basis
- Recommended minimum engagement: 90 days for meaningful optimization
Consistent results are built through consistent execution.
Total Investment Snapshot
Clear structure. No hidden fees. Designed for scalable growth.
System Build
$1,000
One-time setup
- Architecture build
- Tracking verification
- Launch stabilization
Monthly Management
$1,000 / Month
- Optimization
- Creative testing
- Performance oversight
Ad Spend
$1,000+ / Month
- Paid directly to Meta
- Not included in fees
- Fuels testing and scaling
Scaling Adjustment
10% of ad spend over $2,500
- Applied only to the excess
- Scales with complexity
Is This the Right Fit?
We work best with businesses that value structure, clarity, and long-term growth.
We’re a Great Fit If You:
- Run an established service-based business
- Want consistent leads — not random spikes
- Value strategy before tactics
- Care about brand clarity and execution
- Are ready to invest in structured growth
We May Not Be the Right Fit If You:
- Are looking for the cheapest option
- Want overnight results
- Prefer DIY tools over structured execution
- Aren’t ready to invest in your business
Frequently Asked Questions
Why is there a one-time setup fee?
The setup phase builds the full campaign architecture before launch. This includes positioning, tracking configuration, audience research, creative direction, and CRM routing. It ensures campaigns start with structure — not guesswork.
Why is ad spend separate from management fees?
Ad spend is paid directly to Meta (Facebook and Instagram) and fuels campaign reach and testing. Management covers strategy, optimization, and oversight — not media costs.
How long before I see results?
Most campaigns require 30–60 days to gather meaningful data and stabilize. Structured optimization typically improves performance over the first 90 days.
Is there a contract?
Management continues on a month-to-month basis after setup. We recommend at least a 90-day commitment to allow the system time to optimize properly.
What happens if I want to increase my ad budget?
Budgets can be adjusted at any time. If monthly ad spend exceeds $2,500, management scales proportionally based on the structured adjustment outlined above.
Is this right for new businesses?
Our system works best for established service-based businesses with proven demand and fulfillment capacity. If you’re still validating your offer, we may recommend preparing your foundation first.