Small businesses are the heartbeat of communities across The Thumb of Michigan — from Bad Axe and Harbor Beach to Caro and Cass City. But even in tight-knit towns, attracting attention and building a loyal customer base can be a challenge in today’s digital age.
At Pine Design & Marketing, we specialize in helping local businesses like yours thrive. Whether you’re a boutique, a café, a service provider, or a local nonprofit, the right marketing strategy can put you on the map — both literally and online.
Here’s how to start building a brand that gets noticed in The Thumb:
When someone searches “bakery near me” or “roofing company in Bad Axe,” will your business show up? Local SEO (Search Engine Optimization) helps ensure that it does.
Tips:
Make sure your Google Business Profile is claimed, updated, and optimized.
Use your city or town name on your website and social media posts.
Gather online reviews from happy customers to boost your credibility.
Submit your business to local directories like ThumbNet and Chamber of Commerce listings.
Need help optimizing your local SEO? We can set it up and manage it for you.
Posting just to post won’t get you far. Create content that educates, entertains, or connects with your audience.
Ideas:
Share behind-the-scenes photos of your daily work.
Highlight local customers or business partnerships.
Post helpful tips or quick how-to videos related to your service.
The goal is to stay visible, relatable, and valuable — not just promotional.
Not sure what to post or how to stay consistent? That’s one of our specialties.
Don’t underestimate the power of Facebook and Instagram ads — especially when they’re laser-targeted to people in specific towns or counties.
Example: Want to reach new homeowners in Tuscola County? We can target ads by zip code, age, interest, and more — all with measurable results.
We build and manage digital ad campaigns that are effective, affordable, and built just for small businesses.
Your website should work just as hard as you do. That means it should:
Be fast and mobile-friendly
Clearly state what you do and who you serve
Have calls-to-action like “Call Now” or “Request a Quote”
Reflect your brand’s style and voice
If your website hasn’t been updated in years — or worse, you don’t have one — you’re leaving money on the table.
We create websites that look great, run fast, and bring in business.
In small towns, your community presence is part of your brand. Sponsor a local event, participate in a festival, or team up with another small business for a promotion.
Then — and this is key — share it online. Let people see you actively supporting the community.
We can help create social posts, flyers, and email newsletters to make sure your local efforts get noticed.
At Pine Design & Marketing, we’re not just another marketing agency. We’re based right here in Michigan and understand what small-town businesses need to succeed. We’ve helped businesses across The Thumb build brands, grow their online presence, and connect with more customers.
Whether you’re starting from scratch or ready to level up — we’re here to help.
Contact us today and let’s put a plan together that fits your goals and budget.
