Michigan HVAC Contractors Only — 3 Spots Available This Quarter
Your Calendar Shouldn't Depend on Who Happens to Call This Week.
A Michigan contractor spent $870 on Facebook and Instagram ads. Watch what happened next. (2 minutes)
No commitment. No agency pitch.
11x ROAS · $870 in spend · Biggest week ever
5.0
“This showed me exactly what was missing.” — Michigan HVAC contractor
Tell Us About Your Business
The System in Numbers
11x ROAS.
$870 in spend.
Biggest week ever.
A Michigan contractor we worked with spent $870 on Facebook and Instagram ads. Three weeks in, he texted to say he’d just had his biggest week ever — $9,000. That’s 11x what he spent, and the campaign kept running after that. By the time it wrapped, it had generated 236 leads on $1,400 in total spend.
That’s not a guarantee. But it’s what the system is capable of when it’s built right.
“Called some leads, filled up my week which was originally looking pretty slow. Nice work man!”
Michigan contractor — 1 week after launch
What Other Clients Say
Why it Works
You Don't Have a Lead Problem. You Have a Lead System Problem.
Every HVAC contractor in Michigan has had a month where the phone wouldn’t stop and a month where it barely rang — and a dozen explanations for why. But look at who’s actually booked out right now, and skill isn’t the variable that separates them. Visibility is.
We build Facebook and Instagram ad campaigns specifically for Michigan HVAC contractors. Targeting homeowners in your service area who are actively in-market. Not cold outreach. Not bought lead lists. Ads that generate inbound calls and form fills from people who are already looking.
The Investment
Here's Exactly What It Costs — And What One Job Returns
No hidden fees. No vague promises. Here’s the full picture.
A Michigan HVAC install nets $1,800 in profit on average. One job covers the entire month — everything after that is margin. A Michigan contractor we worked with generated 236 leads and an 11x return on $1,400 in total spend. That’s what’s possible when the system is built right.
One-time set up fee
$500
Management fee (40% of ad spend)
$400/month
Ad spend – paid directly to Meta by you
$1,000/month
To Get Started
$1,900
Setup + first month
Monthly After
$1,400
Ad spend + management fee
That’s not a guarantee. But it’s what’s possible when the system is built right.
We work with 3 HVAC contractors per quarter. That’s it. Small enough to actually deliver results.
3 Micro Steps
How It Works
We build your campaign
Audience targeting, ad creative, pixel setup, and lead routing — all built around your market and your service area.
Leads start coming in
Facebook and Instagram ads run to homeowners in your service area. You get inbound calls and form fills — not cold lists, not shared leads.
We monitor and optimize
Weekly dashboard check, fatigue detection, fresh creative when performance drops. Monthly report with the full picture. You focus on the work.